WHICH DOOR SHOULD YOU USE?

As a CEO, your decisions become more crucial as the company expands. 

Changes have wider impacts, more internal voices highlight potential risks, and failure becomes a larger concern and this environment often leads to choosing safer options as wrong decisions can negatively affect customers, slow down your team, and impact your outputs.

Yet, always choosing the safe path can mean missed opportunities and slowed innovation, which is particularly problematic for scaling companies. 

Finding a balance, and assessing risks without being hindered by fear is a key imperative for you and your teams.

A practical approach is the “one-way versus two-way door” model. This framework helps identify decisions that are irreversible (one-way doors) and those that are reversible (two-way doors), aiding in more strategic decision-making.

For example: 

• Deciding on a new homepage colour or font is a two-way door decision: it’s highly visible but easily reversible, allowing teams to confidently make changes without a long-term commitment. Saves spending months debating.
• One-way door decisions, like redoing your tech stack, have lasting impacts and are hard to reverse, requiring careful risk assessment and thoughtful decision-making. Always give yourself enough time to work through these to avoid any pitfalls.

Finally, not making a decision is actually a decision. Go for it…you have a 50% chance of getting it right.